A Fashion Group in Hong Kong that franchise European Fashion Brands in Hong Kong like Bally, Max Mara, Penny Black, Jean Paul Gaultier etc. The task is to refresh their brand identity and the VIP kit.
Previouslyy they do not have a visual system and our task is to enrich their brand proposition and create a more consistent look and feel throughout the collaterals. It isa very subjective consideration on the VIP card initially and finally a concept “Without nature there is no beauty” has been confirmed.
My task is to organize the presentation and work on the VIP Collateral kit includes VIP Card, VIP invitation, leaflet and the VIP leaflet stand.
Client | Fairton
Project | Fairton VIP Package
Agency | The Brand Union