Each year, Jardines Matheson will produce their own diary for their executive members and staffs in order to remind them their brand attributes annaully. In 2009, Jardines brand positing was being reviewed by The Brand Union as a “Thinking Company”.
The challenge for designing the Jardines’ communication collaterals would require audience to think beyond rather than expressing the message in
a direct way.
In order to reflect a more intellectual perspective, famous quotation were used as a key visual elements in The Diary. Images were being selected to comply with the quotes which will appear once a while between the blank note pages, which acts as an inspirational pages in their journel.
Client | Jardines Matheson
Project | Jardines Diary 2009
Agency | The Brand Union